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Nilaya Naturals paint is the natural, earthy option you need
Made with over 90 per cent natural ingredients, Asian Paints’ Nilaya Naturals offers an extensive choice of vintage-inspired shades that are natural looking and feel soothing
At a time when words such as sustainability, natural, recycle, organic, have become way more than mere hashtags, the choices you make, big or small, matter. When it comes to the homes at least, Asian Paints makes doing the right thing seriously easy. Cue in the Nilaya Naturals organic paint—a first of its kind endeavor that was launched in 2019. The new collection of these eco-conscious finishes boasts over 330+ shades, amping up the brand’s commitment to make sustainability a touchstone for quality in home décor.
Earth-safe, eco-friendly and made with over 90 per cent natural ingredients, this paint finishe come with a host of advantages. The obvious one is of course, its gentle impact on the environment. There is also the aesthetic side effect of using the range to elevate your décor—its distinct lime wash has an understated self-texture effect that layers your walls in pretty, old-world charm. Choose from matte-finish, vintage-inspired earthy hues to create a natural look or pastels to create a soothing impact.
Then there is the fact that the paint hits just the right notes functionally too. It’s breathable, regulates humidity naturally, has a neutral smell and ultra-low VOC colourants.
And because Asian Paints doesn’t do things halfway, this Nilaya Naturals collection also strives to build sustainable ecosystem. First, it comes in mono-cartons that have creative after-purchase use too—as earthy planters or bags, or as anything you want it to be. And second, the paint containers themselves are models of sustainability. Made of ocean recycled plastic—a first for an Indian paint company—these containers can be further recycled too.
Pretty, useful, sustainable and practical, Nilaya Naturals is more than just a paint. It’s a choice that makes a difference where it matters most, leaving a gentler impact on the environment.
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